49ERS IN THE COMMUNITY
Good as Gold

Throughout the 49ers' 60-plus-year history, the club has shared a commitment to its faithful fans and the community. Each year 49ers players, coaches and staff participate in more than 170 community activities and events and contribute more than 3,500 hours of volunteer time in the San Francisco Bay Area. Each year more than 327,000 people are affected by the 49ers' community-outreach efforts, including more than 38,000 children.

In 2006, the 49ers took a stand in the community advocating the value of respect through the Respect Campaign, leveraging the power of the 49ers brand, its players and coaches to share the importance of respect and its central role in helping young people become good community citizens.

As part of the campaign, members of the 49ers organization take part in a variety of community events to reach out to youth and impart the value of respect in three important areas of their lives: families, schools and communities.

RESPECT FOR FAMILIES

Respect Rim
In 2006, the team began the sale of the Respect Rim baseball cap. One hundred percent of the proceeds go to the 49ers Foundation in support of the San Francisco Domestic Violence Consortium and Partners Ending Domestic Abuse. Tens of thousands of dollars has been raised to support the cause since 2006.

Founding Fathers
In partnership with the Family Violence Prevention Fund to distribute Founding Father pledge cards to adult fans, men join in a public statement to call for an end to violence against women and children. Each time a man signs the declaration, a financial contribution is made to support the violence prevention efforts as part of the Family Violence Prevention Fund's Campaign for the Next Generation.

Holiday Giving
49ers players and significant others, alumni and staff come together to deliver food and holiday trimmings to families in need throughout the Bay Area.

RESPECT FOR SCHOOLS

"Seeing Both Sides"
In partnership with the San Francisco Education Fund Peer Resources Program, the 49ers created an educational in-school video to encourage students to show respect for themselves and others by resisting violence as a means to resolve conflict. Titled "Seeing Both Sides," the DVD features 49ers players and students from the Peer Resources Program discussing issues that surround conflict resolution. More than 14,000 students participated in an initiative to create a poster and accompanying paragraph that relates to the theme of the video.

Revamping Recess
Part of providing a safe school environment for children is making sure students have safe and engaging tools for recreation on campus. To support this objective, the club has partnered with schools to refurbish playground areas and has donated "recess in a box" tool kits filled with equipment to keep the children engaged in safe and fun play activities.

49ers Academy
Since opening in 1996, the 49ers Academy in East Palo Alto has received ongoing support from the 49ers organization. The school serves sixth-, seventh- and eighth-grade students who benefit from a small, nurturing and personalized environment. The 49ers Academy provides a caring community where the emphasis is on one-on-one relationships that promote academic success in children who have struggled in other school systems.

RESPECT FOR COMMUNITIES

Community Tuesdays
Every Tuesday during the football season, 49ers players participate in community activities to demonstrate respect for our community, schools and families. Community Tuesdays are designed to raise awareness of the charitable activities of 49ers players while highlighting the services and support provided by nonprofit organizations in the San Francisco Bay Area.

Hometown Huddle
Hometown Huddle is a partnership between all 32 NFL teams and the United Way. Activities have included 49ers players painting over graffiti in San Francisco, installing playground equipment at local parks and beautifying Bay Area schools and recreation centers.

Bayview/Hunters Point YMCA
The Bayview/Hunters Point YMCA is supported by the entire 49ers organization from the top down. Ownership, players, alumni, coaches and staff visit the center, donate tickets to youth and financially support the YMCA's programs. Recently the 49ers Foundation pledged $250,000 over a five-year period to assist with the overall renovation of their newly acquired facility.

49ers Stadium Drives
Throughout the regular season, the club requests fans and game attendees to make generous contributions of items such as clothing, food, toys, books and cell phones. These game-day collection drives benefit deserving charitable organizations in the Bay Area.

SAN FRANCISCO 49ERS FOUNDATION

The San Francisco 49ers Foundation, founded in 1991, is the nonprofit community funding arm of the San Francisco 49ers. The 49ers Foundation supports development programs for underserved youth to keep them safe, on track and in school. A significant portion of its funding goes toward family violence-prevention programs and activities that teach youth leadership and respect.

Through the leadership of 49ers owners Denise and John York, the 49ers Foundation has donated more than $5.5 million over the last five years to nonprofits throughout the San Francisco Bay Area.

Signature fundraising programs include:

Hedge Funds Cares
Hedge Funds Cares is an industry alliance formed in 1998 with the sole mission of raising funds to support the prevention and treatment of child abuse and neglect. The San Francisco 49ers Foundation partners annually with Hedge Funds Cares to host the West Coast Open Your Heart to the Children Benefit to raise funds to support community-based nonprofits that have services focused on the prevention and treatment of child abuse and neglect. Each year, the event raises more than $1,00,000 to support nonprofits.

Celebrity Winter & Wine Fest
Squaw Valley comes alive during the three-day Celebrity Winter & Wine Fest, which includes a ski race between Olympians and attendees; 49ers coaching chalk talks; mingling with the coaches, players, ownership and alumni; silent and live auctions; cooking demonstrations; live music; and great wine and food. Corporations and individuals are able to purchase sponsorship packages to participate in the festivities. Since 2001, this exclusive event has raised more than $4.3 million for the 49ers Foundation.

Cadence Stars & Strikes
The Stars & Strikes event is an annual bowling fundraising effort between the 49ers Foundation and Cadence Design Systems Inc., the world's leading electronic design software provider, raising funds to support charitable causes in the Bay Area. Since its inception in 1990, Stars & Strikes has raised more than $10 million to support nonprofits.

Celebrity Crab Cracking in Union Square
Once a year, San Francisco celebrates its beloved icon from the sea, the Dungeness crab, with the Celebrity Crab Cracking event in Union Square. As part of the event, the 49ers Foundation, along with members of the 49ers, teams up with local chefs to demonstrate the art and intricacies of cracking a crab. All proceeds from the event benefit the 49ers Foundation.

Pasta Bowl
The San Francisco 49ers, in partnership with the Silicon Valley Leadership Group, hosts the annual Pasta Bowl, a family-style dinner that takes place during training camp each summer. The entire 49ers team and top Silicon Valley CEOs serve as celebrity waiters and dinner guests for each of the sponsored tables the club has partnered with to provide a unique opportunity for corporations and the community. The event also includes a premier wine-tasting reception, exclusive silent auction, youth activities and entertainment. The proceeds from the event benefit the 49ers Foundation.