Ad Rates

The Ultimate Sports Guide — Spring/Summer Baseball Edition and Fall/Winter Football Edition
  • Biannual, four-color, on glossy stock.
  • 7.75" x 10.5". 15,000 press run.
  • 132 pages
  • Each edition provides professional and collegiate team coverage, local sports schedules and a day-by-day Bay Area sports calendar. Also included are directories for Northern California golf, gaming, skiing, horse racing, and ice skating, plus a listing of 400 sports bars, restaurants and brew pubs, with descriptive information. MLB and NFL directories appear in their respective issues, along with an Alumni directory.
15,000 copies distributed through
  • 49ers, Raiders, A's and Giants home games
  • 400 sports bars, restaurants and brew pubs
  • Golf tournament tee prizes
  • Advertisers' complimentary copies
  • Mailed to the owners and executives of local sports teams.
Display Rates
  • Basic Listing for bars (basic information) - $25
  • Expanded Listing for sports bars (includes photo and text) - $100
  • Business Card - $100
  • Quarter Page - $400
  • Half Page - $650
  • Full Page - $1,200
  • Page Three - $1,800
  • Inside Front Cover - $2,500
  • Inside Back Cover - $2,000
  • Back Cover - $3,000
Sports Bar/ Restaurant Participation

Sports bars, restaurants and brew pubs of Northern California are invited to participate. Your listing includes the name, address and amenities offered by your establishment and can include your logo and description. A nominal fee is charged and participating establishments receive complimentary copies.

Sports Bar/ Restaurant Rates Basic Listing - $25 per issue
  • Establishment name, address and phone
  • List of services provided
  • Slogan (optional)
Expanded Listing for Sports Bars (photo/logo plus text) - $100 for one issue or $150 for two
  • Logo
  • 70-word description
  • Establishment name, address and phone in 12 pt. type
  • List of services provided
  • Slogan

Contact Information:

For more advertising information, call (510) 845-2035 or e-mail us at info@ultimatesportsguide.net. Write: Ultimate Sports Guide, P.O. Box 4520, Berkeley, CA 94704. Fax: (510) 444-6698.