News

PRESS RELEASE

Bay Sports Publishing Signs New Sponsorship with Corona

Corona Ad The Ultimate Sports Guide, published twice a year for San Francisco Bay Area sports fans by Bay Sports Publishing, has signed a new sponsorship agreement for 2008. Crown Imports, LLC, importers of Corona and other premium beers from around the world, will be the official beverage sponsor.

The 120-page Baseball and Football editions provide comprehensive information for the upcoming seasons with team outlooks, schedules, a day-by-day sports calendar and a directory to hundreds of sports bars, restaurants and brew pubs divided by geographical regions with helpful legends detailing special amenities. Also included are directories listing Bay Area golf courses, ski resorts and gaming institutions. Contact information for professional and college teams, plus major local sporting events, is also provided along with a handy ticket directory listing all teams.

Crown Imports, LLC, is headquartered in Chicago and imports Corona, Corona Light, St. Pauli Girl, Negra Modelo, Modelo Especial, Tsingtao and Pacifico. Said Christopher Weills, publisher of the Ultimate Sports Guide, "Crown Importers is an exceptionally good fit for our Guides. These are all premium beverage labels that are well-suited to our readership. We are very pleased." For further information about the Guides or release dates, write to: info@ultimatesportsguide.net or call Paul Matson, director of sales and marketing, at (530) 265-5610.