The Ultimate Sports Guide
2008 Fall/Winter Football Edition

Bay Sports Publishing will publish its 18th edition of the Ultimate Sports Guide, 2008 Fall/Winter Football edition, in September. Crown Imports LLC, importers of Corona Extra, Corona Light, Modelo Especial, Negra Modelo, Pacifico, St. Pauli Girl, and Tsingtao, is a major advertiser.

The Football Edition will contain:

• San Francisco 49ers and Oakland Raiders coverage and schedules
• Golden State Warriors and Sacramento Kings coverage and schedules
• San Jose Sharks coverage and schedule
• Cal, Stanford, San Jose State University and UC Davis football coverage and schedules
• Cal, Stanford, San Jose State University, UC Davis, Saint Mary's, Santa Clara University
  and University of San Francisco basketball schedules (men's and women's)
• Emerald Bowl coverage
• San Jose Stealth schedule
• Fight Night at the Tank at HP Pavilion coverage
• Sap Open coverage
• Local Golf Scene
• Tahoe Donner Cross Country and Sugar Bowl ski reports
• Stadium seating charts for the San Francisco 49ers, Oakland Raiders, Golden State Warriors,
  Sacramento Kings, San Jose Sharks, Cal, Stanford, San Jose State University, UC Davis and Emerald Bowl
• Day-by-day Bay Area sports calendar (September, 2008 through March, 2009)
• Directory of local professional and collegiate teams
• Directory of NFL teams
• Ticket Directory with current ticket information
• Golf Directory (Bay Area)
• Ski Directory (California)
• Gaming Directory (Northern California)
• Horse Racing Directory (Northern California)
• Ice Skating Directory (Northern California)
• Sports Bars, Restaurants and Brew Pubs Directory

15,000 copies distributed free-of-charge through:

• Crown Imports LLC, beverage accounts
• 400 sports bars, restaurants and brew pubs
• Oakland Raiders home games
• San Francisco 49ers home games
• Golf tournament tee prizes
• Candlestick Park, McAfee Coliseum, AT&T Park, Oracle Arena
• Bay Area hotels
• Advertisers' complimentary copies

Sports Bar/Restaurant Participation

Sports bars, restaurants and brew pubs of Northern California are invited to participate. Your listing
includes the name, address and amenities offered by your establishment and can include your logo and
description. A nominal fee is charged and participating establishments receive complimentary copies.

Advertising Rates

Basic Listing - $25

• Establishment name, address and phone
• Services provided
• Slogan

Expanded Listing - $100

• Logo
• Large type
• 70-word description
• Establishment name, address and phone
• Services provided
• Slogan

Ad Rates

• Business Card: $100
• Quarter Page: $250
• Half Page: $600
• Full Page: $1,000
• Inside Front Cover: $1,200
• Inside Back Cover: $1,500
• Back Cover: $2,500

Format

• Biannual, four-color, glossy stock
• 7.75" x 10.5"
• 124 color page

Contact Information:

For more advertising information, call (510) 845-2035 or e-mail us at info@baysportspublishing.com.
For mail: Bay Sports Publishing, P.O. Box 4520, Berkeley, CA 94704. Fax: (510) 444-6698.

Copies of The Ultimate Sports Guide are available for $5. Please send a check or
money order to the address below. For further information about this edition or forthcoming editions,
call (510) 845-2035 or write info@baysportspublishing.com.
Write: Bay Sports Publishing, P.O. Box 4520, Berkeley, CA 94704. Fax: (510) 444-6698.

Order Your Copy:

Bay Sports Publishing, P.O. Box 4520, Berkeley, CA 94704   (510) 845-2035